by Martin Reeves, Knut Haanaes, Janmejaya Sinha · Harvard Business School Press · tapa dura · ISBN 9781625275868
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«Your Strategy Needs a Strategy» is the business strategy essay by Martin Reeves, Knut Haanaes and Janmejaya Sinha, in hardcover, 288 pages.
The authors, experts at The Boston Consulting Group, offer a method for choosing the strategic approach suited to each company's environment. Based on its predictability, malleability and harshness, they distinguish five archetypes: Be Big, Be Fast, Be First, Be the Orchestrator or Be Viable, and explain when and how to apply them.
Work originally published in English in 2015; the subtitle is «How to Choose and Execute the Right Approach».
Recommended for executives, business leaders and professionals involved in strategy formulation in their organizations.
