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The Jericho Principle
by Ralph Welborn, Vince Kasten · John Wiley & Sons Inc · tapa dura · 304 pages
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Pages: 304 pagesAuthor: Ralph Welborn, Vince KastenPublisher: John Wiley & Sons IncFormat: tapa duraLanguage: enRelease date: 17/4/2003ISBN: ISBN 9780471327721
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Synopsis of The Jericho Principle
En 'The Jericho Principle', Ralph Welborn y Vince Kasten exploran cómo las empresas pueden innovar a través de la colaboración estratégica. El libro analiza las tendencias en la colaboración corporativa y ofrece un marco para crear asociaciones que impulsen la innovación y la creación de valor. Con estudios de caso y modelos, los autores muestran tanto las promesas como los peligros de la colaboración, proporcionando a los gerentes las herramientas necesarias para tener éxito en tiempos inciertos.
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