by Joe Plummer, Stephen D. Rappaport, Taddy Hall, Robert Barocci · Wiley · tapa dura · ISBN 9780470051054
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The book 'The Online Advertising Playbook' offers proven strategies and tactics from the Advertising Research Foundation. It provides critical insight on what sticks and what doesn't in online advertising and marketing, equipping professionals with the knowledge needed to achieve marketing objectives, from lead generation to customer loyalty. This book explains in a disciplined way what marketing professionals have learned over a decade of massive change, being a valuable guide for making smart decisions in online advertising.
