by Carmine Gallo · Macmillan · tapa blanda · ISBN 9781509814756
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«The Storyteller's Secret» is Carmine Gallo's essay on communication and leadership, published by Macmillan in paperback (288 pages, in English).
It draws on real stories from TED speakers and business leaders to explain why some ideas catch on and others don't. Through fifty cases of figures such as Elon Musk or Malala Yousafzai, Gallo argues that storytelling is a strategic tool capable of inspiring, persuading, and moving people to action, and offers lessons for applying it in presentations and professional communication.
The book's subtitle is «From TED Speakers to Business Legends, Why Some Ideas Catch on and Others Don't».
Recommended for professionals who want to improve their presentations and for readers interested in persuasive communication and leadership.
Tapa blanda
Carmine Gallo is an American author, columnist, keynote speaker, and former journalist and news anchor. Based in Pleasanton, California, he is President of Gallo Communications Group and works as a communication coach and speaker. Carmine is also a contributor for Forbes.com, where he writes for the Leadership Channel. He is regarded as an expert in his field in business communication and leadership skills. Gallo has been featured in The Wall Street Journal, The New York Times, Success Magazine, Bloomberg Businessweek and on CNBC. Gallo has also given lectures to MBA students at Stanford, UCLA, and UC Berkeley.
