by Robert E. Hall · Bard Prod · tapa dura · ISBN 9780963948502
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«The Streetcorner Strategy for Winning Local Markets» is Robert E. Hall's business guide, in hardcover (287 pages, in English).
It proposes integrating market segmentation, sales, customer service, quality, and costs into a single plan aimed at winning profitable local markets. It explains how to coordinate commercial and management decisions, avoiding treating each area as an isolated problem.
Published on May 12, 1994, its full subtitle is «Right Sales, Right Service, Right Customers, Right Cost»; the volume includes bibliography and index.
For executives, salespeople, entrepreneurs, and marketing professionals seeking to improve management and profitability of businesses in local markets.
