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Todo el poder al cliente
4.6
Negocios y EconomíaISBN | 9788449300103
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Product details
Pages: 354 pages
Author: Karl Albrecht
Publisher: PAIDOS
ISBN: 9788449300103
Format: tapa blanda
Language: es-ES
Release date: 1/7/1996
ISBN: 9788449300103
Synopsis of Todo el poder al cliente
En 'Todo el poder al cliente', Karl Albrecht presenta un plan para transformar la relación de las empresas con sus clientes. Este libro propone un compromiso radical que modifique los valores, la cultura y la estructura gerencial de la empresa. Albrecht aborda desafíos clave como descubrir las necesidades ocultas de los clientes, establecer reglas a largo plazo, involucrar a los empleados y mejorar continuamente. Un método para profesionales que buscan el éxito en el futuro.
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