by Joan Enric Ricart Costa, Josep Maria Rosanas Martí, Rafael Andreu Civit · ISBN 9788492937370
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This book explores how companies can transform society by contributing to solving real problems, creating social value, and promoting change. It examines whether current management theories could be responsible for the current crisis and seeks to rethink these theories to humanize the management profession. The book gathers the communications presented at an international conference on this topic, structured in three parts: a diagnosis of the current situation, the development of central elements for a new theory of the firm, and the review of key elements that support this new theory. It is aimed at academics and professionals interested in improving business management through a more human theory.
