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by Tony Bendell, Louise Boulter, John Kelly · Folio · tapa dura · 310 pages
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Este libro explora las ventajas competitivas que una empresa puede obtener a través del benchmarking. Ofrece un análisis comparativo de la competencia, proporcionando estrategias y herramientas para mejorar el rendimiento y la posición en el mercado. Ideal para estudiantes y profesionales del ámbito empresarial que buscan optimizar sus procesos y alcanzar el éxito.

Admiral of the Fleet Sir John Donald Kelly was a Royal Navy officer. He served in the First World War as commanding officer of the cruiser HMS Dublin which came close to intercepting the German battlecruiser SMS Goeben. After the War he took charge of a naval force dispatched to strengthen the Mediterranean Fleet during the Chanak Crisis. After serving as Fourth Sea Lord and then commander of the 1st Battle Squadron, Kelly, known for his skill in personnel matters, was asked to take command of the Atlantic Fleet in the aftermath of the Invergordon Mutiny. He rapidly restored discipline and issued a report which was quite critical of the Admiralty Board's handling of the pay cuts issue in the first place. He went on to be Commander-in-Chief, Portsmouth.