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What Matters Most
4.1
Negocios y EconomíaISBN | 9781844133970
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Product details
Pages: 240 pages
Author: Jeffrey Hollender, Stephen Fenichell
Publisher: Gardners Books
ISBN: 9781844133970
Format: tapa blanda
Language: en
Release date: 2/9/2004
ISBN: 9781844133970
Synopsis of What Matters Most
En 'What Matters Most', Jeffrey Hollender ofrece una guía práctica sobre cómo transformar cualquier organización en una empresa social y ambientalmente responsable, al tiempo que se logra un desempeño financiero excepcional a largo plazo. A través de un análisis de la responsabilidad social corporativa (RSC) en empresas pioneras como Ben & Jerry's, Nike, Ford, Sony y Nestlé, Hollender demuestra que adoptar un marco de RSC es la forma más efectiva de gestionar la reputación corporativa, el riesgo y el control de costos en la búsqueda del crecimiento sostenible.
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