by Bruce R. Barringer, R. Duane Ireland · Ft Press · tapa blanda · ISBN 9780132444576
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«What's Stopping You?» is the entrepreneurship guide by Bruce R. Barringer and R. Duane Ireland, published by Ft Press in paperback (224 pages, in English).
The book debunks nine common myths that hold back those who want to start their own business, such as the false need for large capital or a revolutionary idea. With real entrepreneur cases and practical techniques, it teaches how to evaluate business opportunities and take risks to make the leap with confidence.
First edition, published in 2008 by Ft Press (Pearson Education). The full title is «What's Stopping You?: Shatter the 9 Most Common Myths Keeping You from Starting Your Own Business».
For aspiring entrepreneurs and for those who have a business idea but hesitate to take the step, with a practical and encouraging approach.
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