by Enrique Alcat · Aranzadi Editorial · tapa blanda · ISBN 9788499033334
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«Y ahora ¿qué?» is a practical crisis management guide by Enrique Alcat, published by Aranzadi Editorial in paperback (111 pages, in Spanish).
The work argues that 95% of companies suffer at least one serious crisis or contingency with devastating effects on their image, credibility and results, and that only 10% take advantage of the circumstance to correct errors and emerge stronger. Faced with this general lack of preparation, it defends attitude as the response to face business challenges.
It belongs to the Topten Business Experts collection. The subtitle «La actitud es la respuesta» synthesizes the book's thesis.
Aimed at business professionals and management students who want to prepare for organizational crises.
