by Guillermo Summers · MR · tapa blanda · ISBN 9788427026063
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«Yo soy aquel negrito» is Guillermo Summers's essay on Spanish advertising, published by Martínez Roca in paperback (140 pages, in Spanish).
Guillermo Summers recalls Spanish advertising between the 1950s and 1970s with ads for everyday products such as Cola-Cao, Kaiser, Tipol, Palmera, and Casa Garza. The book revives images, characters, and tunes that remained in collective memory, turning nostalgia for those brands into a portrait of an era.
Subtitled «Los anuncios que marcaron nuestra vida», it was published in 2000. It includes illustrations and is classified under History.
Recommended for nostalgic readers or those interested in the history of advertising and everyday life in mid-20th-century Spain.
