by Guillermo Summers · tapa blanda · ISBN 9788408054504
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«Yo soy aquel negrito» is Guillermo Summers's essay on the ads that marked several generations, published by Planeta in paperback (126 pages, in Spanish).
The book offers a nostalgic tour of Spanish advertising from the 1950s, 60s and 70s, with ads for products such as Cola Cao, Anís Las Cadenas or Tipol and the phrases and songs that stuck in the collective memory. The author looks to the past to show what values and fashions governed everyday life through television.
The subtitle on the cover is «Los anuncios que marcaron nuestra vida». Guillermo Summers also signs the cartoons that illustrate the book.
Aimed at nostalgics of Spanish advertising from the 60s and 70s and at readers curious about the social history of that era.
