by Millán Ignacio Berzosa Peñaranda · Lectura Plus · tapa blanda · ISBN 9788408174714
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«Youtubers y otras especies» is the essay by Millán Ignacio Berzosa Peñaranda on the YouTube phenomenon, published by Lectura Plus in paperback.
It analyzes how the video platform changed audiovisual creation and consumption: the work of channel creators, audiences and the most successful content, YouTube's role as a medium of communication, its educational use and business models, and the role of youtubers as prescribers seeking to connect with the audience.
Published in 2017, it belongs to the Fundación Telefónica collection and is part of the Claves de actualidad series.
Aimed at those who want to understand the impact of YouTube and influencer culture, both the curious and digital professionals.
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