by Elisa Dermaku · GRIN Verlag · tapa blanda · ISBN 9783389131084
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«Zwischen Spaltung und Versöhnung. Eine linguistisch-pragmatische Analyse der Penny-Weihnachtswerbung "Der Riss"» is Elisa Dermaku's academic study.
It analyzes Penny's Christmas ad «Der Riss» applying the theories of Austin, Searle and Watzlawick: how semantic structures and multimodal resources create its communicative impact and reflect social tensions and generational conflicts, showing that media language shapes social reality.
Published by GRIN Verlag in paperback, with 24 pages and text in German. First edition, published on May 15, 2025.
Suitable for students and professionals in linguistics, media analysis and social communication.
