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Gary Lilien
AuthorBooks · Second handSince 1946
Gary L. Lilien is Distinguished Professor of Management Science at the Smeal College of Business at Pennsylvania State University and is also the co-founder and research director of Institute for the Study of Business Markets ISBM, the world's leading institution focusing on fostering research in B2B markets.
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Second-hand books by Gary Lilien
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Curiosities about Gary Lilien
Birth
1946
Death
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First book
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Years writing
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Gary Lilien is a renowned American academic born in 1946.
His distinguished professional career focuses on the fields of marketing and university teaching.
He is the author of the influential work Marketing Management, a benchmark in his field.
Throughout his career, he has published two fundamental works for the study of marketing.
His work combines academic research with higher education in the United States.