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50 Management Ideas You Really Need to Know
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Negocios y EconomíaISBN | 9781847240095
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Product details
Pages: 208 pages
Author: Edward Russell-Walling
Publisher: Quercus
ISBN: 9781847240095
Format: tapa dura
Language: en
Release date: 3/4/2008
ISBN: 9781847240095
Synopsis of 50 Management Ideas You Really Need to Know
Este libro explora 50 ideas clave sobre gestión que todo profesional debería conocer. Cubre temas esenciales para la administración y el liderazgo efectivo en el mundo empresarial actual, desde la sabiduría de gurús de negocios como Peters y Porter hasta Welch y Gates. Explica teorías y herramientas útiles como la matriz Producto/Mercado de Ansoff, las 4P y la matriz de Boston, y se extiende sobre ideas de gestión como la marca, la externalización, la oferta y la demanda. También abarca los últimos conceptos comerciales del mundo online.
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