by Tim Harford · Editorial Presença · tapa blanda · ISBN 9789722339971
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The author of The Undercover Economist, Tim Harford, challenges us in this new book to discover an innovative perspective on the world, life, and ourselves by uncovering the often hidden logic that governs human behavior. According to Harford, this logic is based on the most elementary economic principles, especially the theory of rational choice, and can be applied to experiences in the most diverse areas of our daily lives. A humorous and enlightening reflection on how the logic of modern economics explains the most serious, and the most fun, aspects of our daily routine.
