Administración de servicios turísticos

Synopsis of Administración de servicios turísticos

«Administración de servicios turísticos» is the tourism management handbook by Noelia Cabarcos Novás (Ediciones de la U, paperback, 298 pages, in Spanish).

Part of the rise of holiday leisure, it explains the shift from mass tourism to more individualized models. It analyzes market structure, national and international destinations, and distribution channels. It presents tourism as an activity capable of sustaining communities and proposes tools to promote and sell tourism services.

Subtitled «Promoción y venta»; 2011 publication by Ediciones de la U, paperback, 298 pages, in Spanish.

Useful for professionals and students in the tourism sector who want to understand its dynamics and obtain promotion and sales tools.