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Administración, gestión y comercialización en la pequeña empresa
by José Manuel Salinas Sánchez, Francisco Javier Gándara Martínez, Araceli Alonso Sánchez · McGraw-Hill Interamericana de España S.L. · tapa blanda · 216 pages
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Pages: 216 pagesAuthor: José Manuel Salinas Sánchez, Francisco Javier Gándara Martínez, Araceli Alonso SánchezPublisher: McGraw-Hill Interamericana de España S.L.Format: tapa blandaLanguage: es-ESRelease date: 23/3/2006ISBN: ISBN 9788448147778
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Synopsis of Administración, gestión y comercialización en la pequeña empresa
Este libro de texto está diseñado para estudiantes de grado medio y ofrece una visión práctica y rigurosa de la administración, gestión y comercialización en la pequeña empresa. Con un enfoque actual y ameno, el libro incluye casos prácticos, mapas conceptuales y tests de autoevaluación para facilitar la comprensión de los contenidos. Además, se complementa con un CD que contiene documentos comerciales y hojas de cálculo para la resolución de actividades.
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