by José Manuel Salinas Sánchez, Araceli Alonso Sánchez, Francisco Javier Gándara Martínez · McGraw-Hill Interamericana de España S.L. · tapa blanda · ISBN 9788448614287
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«Empresa i iniciativa emprenedora» is the entrepreneurship manual by Salinas Sánchez, Alonso Sánchez and Gándara Martínez (McGraw-Hill, paperback, in Catalan).
A didactic work that guides the future entrepreneur in creating a business: it studies the environment, applies marketing to the idea, calculates resources and costs, evaluates profitability, and decides on the legal form and taxation, as well as the necessary procedures and documents. It includes a final practical case.
Second edition published in 2018; 191 pages. It is a student book for vocational training.
Designed for vocational training and technical education students taking the subject of business and entrepreneurial initiative.
Tapa blanda
