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Análisis de audiencias y estrategias de visibilidad
by Víctor Cavaller Reyes, Alícia Vila Grifo, Candela Ollé Castellà, Mercè Roca Puigvert · Editorial Uoc · tapa blanda · 164 pages
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Pages: 164 pagesAuthor: Víctor Cavaller Reyes, Alícia Vila Grifo, Candela Ollé Castellà, Mercè Roca PuigvertPublisher: Editorial UocFormat: tapa blandaLanguage: es-ESRelease date: 6/9/2013ISBN: ISBN 9788490298152
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Synopsis of Análisis de audiencias y estrategias de visibilidad
Este libro explora el análisis de audiencias y las estrategias de visibilidad en el contexto de la digitalización de los medios de comunicación. Ofrece una visión profunda sobre cómo entender y alcanzar a las audiencias objetivo en los entornos online y offline. Dirigido a profesionales de la comunicación y la gestión estratégica de la información, este manual proporciona metodologías de medición y estrategias de visibilidad y audiencia en los medios de comunicación.
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