by Risto Mejide · Gestión 2000 · tapa blanda · ISBN 9788498752083
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«Annoyomics: El arte de molestar para ganar dinero» is the essay by Risto Mejide, in paperback (264 pages).
The book argues that those who fail to provoke a reaction rarely stand out, and proposes annoyance as a commercial strategy. With an ironic tone, it reviews cases of controversial figures and brands and offers a manual for turning quirks and flaws into a source of income, even by increasing detractors.
Published in Barcelona by Gestión 2000 on November 20, 2012, it falls within business, strategy and management.
Aimed at business and marketing readers, and those interested in the public figure of Risto Mejide.
