Anticrisis

Synopsis of Anticrisis

«Anticrisis» is the business management manual by Rubén Turienzo, published by Conecta in paperback (272 pages, in Spanish).

The author analyzes centenary organizations, some with over two hundred years of history, to identify what has allowed them to survive recessions, wars and pandemics. From this study he extracts eight golden rules and a method for facing economic, leadership, reputational or succession crises.

First edition published on September 21, 2023. Conecta is an imprint of Penguin Random House Grupo Editorial.

For executives, entrepreneurs and management professionals seeking to prepare their organizations for uncertainty and adversity.