by Peter Fleming · Gestión 2000 · tapa blanda · ISBN 9788480884303
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«Aprenda a negociar con éxito» is the practical negotiation guide by Peter Fleming, published by Gestión 2000 in paperback (80 pages, in Spanish).
The book explains that there is no magic formula for negotiating, but there are strategies that help steer negotiations to a successful conclusion. It argues that a conciliatory attitude usually yields better results than competitiveness, and teaches how to use resources such as persuasion, a sense of timing, creating a suitable atmosphere, and reading body language to close and ratify agreements.
It belongs to the Habilidades directivas collection, with the subtitle «En una semana».
Aimed at professionals and managers who want to improve their negotiating skills.
Robert Peter Fleming was a British adventurer, journalist, soldier and travel writer. He was the elder brother of Ian Fleming, creator of James Bond, and attained the British military rank of Lieutenant Colonel.
