Community Management en una semana

Synopsis of Community Management en una semana

«Community Management en una semana» is Pedro Rojas's practical guide to social media management and online reputation, published by Gestión 2000 in paperback (168 pages, in Spanish).

The book explains what a community manager does and details their functions, responsibilities, and the skills needed for digital strategy. It reviews social networks, virtual communities, essential tools and applications, and teaches how to manage a company's online reputation and guide job hunting in this profession.

Part of the «En una semana» collection from Gestión 2000, published in 2011. The author, Pedro Rojas, is a digital strategy consultant and academic director at Inesdi Digital Business School.

Aimed at those who want to get started in community management or are looking for work as a community manager, as well as digital marketing professionals seeking a practical introduction to Social Media.