by Pere Martínez · Ediciones Paidós · tapa blanda · ISBN 9788449317491
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«Aprender a vender en tienda» is the practical sales guide by Pere Martínez, published by Ediciones Paidós in paperback (144 pages, in Spanish).
Against the rise of self-service, catalogs, mailings and the internet, the book champions in-store selling and the personal attention of the salesperson. In many types of products and services, this figure remains decisive: acting as advisor, counselor and support in the purchase, and their ability to influence and satisfy is part of the acquired product.
It belongs to the Aprender collection from Ediciones Paidós. The author, Pere Martínez Escribá, is a specialist in sales and customer service.
For salespeople, store staff and students of sales techniques who want to strengthen customer service.
