Atención al cliente en el proceso comercial

Synopsis of Atención al cliente en el proceso comercial

«Atención al cliente en el proceso comercial» is the training manual by Soledad Carrasco Fernández and Óscar Sánchez Estella, published by Paraninfo.

The work explains how customer service has become a key factor in differentiating companies in a competitive and globalized market. It offers practical guidelines for commercial communication, from writing documents to effective phone calls, and covers face-to-face, telephone and remote service with current technological tools. It includes the curricular content required for professional certificates in administration and management.

First edition. Belongs to the Administration and Management collection and corresponds to training unit UF0349 of module MF0976_2 (Commercial administrative operations).

Aimed at professionals, teachers and students of administration and management, and those preparing for professional certificates.