
by Soledad Carrasco Fernández · Ediciones Paraninfo, S.A · tapa blanda · ISBN 9788428363648
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This book, 'Customer Service in the Commercial Process', is a study and revision guide focused on loyalty strategies, customer experience, and multichannel interaction. It addresses complaint management, relationship marketing, after-sales service, and personalized attention, highlighting the importance of effective communication and customer satisfaction in a competitive market. Ideal for students and professionals in the area of administration and management.

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