by Sinem Dilver · Editions Notre Savoir · tapa blanda · ISBN 9786208984786
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«Avantage concurrentiel grâce à une gestion efficace des technologies de l'information» is an essay by Sinem Dilver in paperback (176 pages, in French).
The book analyzes the role of information technologies in the competitiveness of SMEs and argues that strategic data management makes it possible to detect opportunities, improve products and raise the quality of service. The author stresses that it is not enough to accumulate information, but to transform it into real value to generate employment and drive economic growth, in both developed and emerging countries.
The work addresses Turkish SMEs, with special attention to insurance service providers.
Aimed at entrepreneurs, SME managers and professionals interested in the impact of information technologies on business competitiveness.
