by Tom Cannon · Thomson Learning · tapa blanda · ISBN 9780304332212
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
This book is an introductory guide to marketing, integrating international research with European cases. It includes discussion questions and case studies with exercises, as well as black and white illustrations. This fourth edition reinforces the international, especially European, coverage introduced in previous editions, and expands coverage of strategy and development, technology and innovation, ethical and environmental issues, and changes created by mass customization.
