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Benetton: El color del éxito
4.6
Negocios y EconomíaISBN | 9788423922505
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Product details
Pages: 298 pages
Author: Luciano Benetton, Andrea Lee
Publisher: Espasa Calpe Mexicana, S.A.
ISBN: 9788423922505
Format: tapa blanda
Language: es-ES
Release date: 1/1/1991
ISBN: 9788423922505
Synopsis of Benetton: El color del éxito
Descubre la fascinante historia de Luciano Benetton y el ascenso de su imperio de la moda en 'Benetton: El color del éxito'. Este libro narra la trayectoria de Benetton desde sus humildes comienzos hasta convertirse en un ícono global. A través de anécdotas personales y estrategias empresariales innovadoras, el autor revela los secretos detrás del éxito de la marca y su impacto en la industria de la moda. Una lectura inspiradora para emprendedores y amantes de la moda por igual.
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About the author
Luciano Benetton
Luciano Benetton is an Italian billionaire businessman and one of the co-founders of Benetton Group, an Italian fashion brand. He served as the chairman of Benetton from 1978 to 2012.
Born in 1935Since 194947 titles published68 writing
View full profileBest-selling books in Business
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