by Luciano Benetton, Andrea Lee · Espasa Calpe Mexicana, S.A. · tapa blanda · ISBN 9788423922505
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«Benetton: El color del éxito» is the autobiography of Luciano Benetton with Andrea Lee, published by Espasa Calpe in paperback (298 pages, in Spanish).
Luciano Benetton reviews his life and the evolution of his company from the family's modest origins to the international expansion of the brand. With Andrea Lee, he combines personal memories and business decisions that explain how the textile business became a global phenomenon.
The work, published in 1991, belongs to the Perfiles de hoy collection and is a translation by Leonor Eizaguirre of the Italian original 'Io e i miei fratelli. La storia del nostro successo'.
For entrepreneurs and readers interested in fashion and stories of business success.
