by Hamish Pringle, William Gordon · Wiley · tapa blanda · ISBN 9780470856109
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Discover how to create an organizational culture that promotes brand image and builds customer loyalty. This book offers a comprehensive framework for evaluating customer expectations and building a service culture that exceeds them. Learn proven techniques to engage your team in promoting brand loyalty, from sales staff to senior management. With case studies of international brand giants, this book is a practical guide to aligning your brand with the talents of your employees and ensuring positive customer interactions.
