by Tom Blackett, Rebecca Robins · Palgrave Macmillan · tapa dura · ISBN 9780333930984
VAT included
Hamelyn quality guarantee · checked and verified, or your money back
«Brand Medicine» is the essay by Tom Blackett and Rebecca Robins on pharmaceutical branding, published by Palgrave Macmillan in hardcover (336 pages).
Study of branding in the pharmaceutical industry: governments cut healthcare spending and companies must address the consumer directly. It analyzes access to information, freedom of choice and value for money, with cases such as Prozac and Viagra, and argues that brand values are key in drug development and management.
2001 edition in English, collective work of the consultancy Interbrand edited by Tom Blackett and Rebecca Robins; includes bibliographic references and index.
Aimed at marketing, brand management and communication professionals, and at those who follow pharmaceutical industry strategy.
Tapa dura
