by Cinzia Parolini · Cinzia Parolini · tapa blanda · ISBN 9791220083751
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«Business Planning: Turning an Idea into a Reality» is Cinzia Parolini's entrepreneurship guide, in paperback (250 pages, in English).
It explains how to study the market and competition, choose the target audience, define the value proposition, and decide on production, promotion, and distribution. It also shows how to calculate their economic consequences and estimate the project's value, for new businesses or initiatives within existing organizations.
The author has taught business planning at universities and has advised entrepreneurs in incubators and innovation centers; the book draws on that experience.
For entrepreneurs starting a business and professionals driving internal projects, even if they are not accounting experts.
