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ISBN: 9781847940131
Descubre los secretos ocultos detrás de nuestras decisiones de compra en 'Buy-Ology' de Martin Lindstrom. Este libro revela cómo las creencias tradicionales sobre el comportamiento del consumidor son erróneas, ofreciendo una nueva perspectiva sobre el marketing y la publicidad. Con 272 páginas, esta edición de Penguin Random House te invita a cuestionar todo lo que creías saber sobre por qué compramos.
Martin Lindstrom (Lindstrøm) is a Danish author and Time magazine Influential 100 Honoree. He has written eight books including Small Data: The Tiny Clues that Uncover Huge Trends, Buyology – Truth and Lies About Why We Buy, Brandwashed – Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy, his first title written for consumers, for which Lindstrom conducted a $3 million word-of-mouth marketing experiment, and 2021 released The Ministry of Common Sense. Brandwashed was inspired by the 2009 film, The Joneses – to study the effects of social influence on purchasing decisions.
