by Martin Lindstrom · Gestión 2000 · tapa blanda · ISBN 9788498751826
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«Así se manipula al consumidor» is Martin Lindstrom's essay on marketing and advertising, published by Gestión 2000 in paperback.
Martin Lindstrom, marketing expert and consultant to major multinationals, exposes in this work the psychological tactics of the advertising industry to steer purchases: tricks that create addiction to the iPhone, loyalty to certain cosmetics brands, or messages aimed at consumers not yet born.
Subtitle: «Cómo las empresas consiguen lavarnos el cerebro y que compremos sus marcas». Includes a foreword by Morgan Spurlock and a translation by Sigrid Guitart. Published on November 22, 2011.
Aimed at consumers who want to understand commercial persuasion strategies and at marketing, advertising, and communication professionals.
Martin Lindstrom (Lindstrøm) is a Danish author and Time magazine Influential 100 Honoree. He has written eight books including Small Data: The Tiny Clues that Uncover Huge Trends, Buyology – Truth and Lies About Why We Buy, Brandwashed – Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy, his first title written for consumers, for which Lindstrom conducted a $3 million word-of-mouth marketing experiment, and 2021 released The Ministry of Common Sense. Brandwashed was inspired by the 2009 film, The Joneses – to study the effects of social influence on purchasing decisions.
