Buy 3, pay for 2 — use code TRIPLEUS at checkout.
by Martin Lindstrom · ISBN 9789898115300
VAT included
* All our products are carefully inspected to support sustainable culture.
Every product is inspected, cleaned and verified before shipping. If it's not what you expected, we'll refund your money.
ISBN: 9789898115300
Este libro explora el campo del neuromarketing, analizando cómo el cerebro humano reacciona a las estrategias de marketing y publicidad. A través de la ciencia, revela los factores que influyen en las decisiones de compra de los consumidores.
Martin Lindstrom (Lindstrøm) is a Danish author and Time magazine Influential 100 Honoree. He has written eight books including Small Data: The Tiny Clues that Uncover Huge Trends, Buyology – Truth and Lies About Why We Buy, Brandwashed – Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy, his first title written for consumers, for which Lindstrom conducted a $3 million word-of-mouth marketing experiment, and 2021 released The Ministry of Common Sense. Brandwashed was inspired by the 2009 film, The Joneses – to study the effects of social influence on purchasing decisions.
