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Cause Related Marketing
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Negocios y EconomíaISBN | 9780750644815
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Product details
Pages: 328 pages
Author: Sue Adkins
Publisher: Routledge
ISBN: 9780750644815
Format: tapa blanda
Language: en
Release date: 22/9/1999
ISBN: 9780750644815
Synopsis of Cause Related Marketing
Este libro explora el marketing relacionado con causas, un campo emocionante que beneficia tanto a las empresas como a la sociedad. Se examina el contexto del marketing, la responsabilidad social corporativa y la inversión comunitaria corporativa. Incluye análisis de investigación sobre las actitudes corporativas y de los consumidores en el Reino Unido e internacionalmente, utilizando las Directrices de Marketing Relacionado con Causas de Business in the Community. Además, presenta viñetas y estudios de caso detallados para ilustrar el marketing relacionado con causas a través de ejemplos nacionales e internacionales.
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