by Lyn Heward · Imagens & Letras · tapa blanda · ISBN 9789899515185
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«Cirque du Soleil – A Chama da Criatividade» is the business and creativity essay by Lyn Heward, published by Imagens & Letras in paperback.
A disillusioned sports agent, Frank Castle, is invited to discover the Cirque du Soleil and finds out how artists, managers, designers and technicians keep their creativity alive: deadline pressure, risk and routines. The author, former creative head of the company, argues that we can all ignite that flame.
The work was published in 2007, has 160 pages and is written in Portuguese; its cover bears the subtitle «Ateando à centelha da criatividade que vive dentro de cada um de nós».
Recommended for professionals interested in creativity, leadership and management, as well as for admirers of the Cirque du Soleil.
