by Lyn Heward, John U. Bacon · Empresa Activa · tapa blanda · ISBN 9788495787996
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«La magia» is the business narrative book by Lyn Heward and John U. Bacon, published by Empresa Activa in paperback (160 pages, in Spanish).
Frank Castle is an executive who has lost his work motivation; his encounter with Cirque du Soleil reveals a work philosophy based on creative freedom and collaboration. The work shows how to recover enthusiasm, trust intuition, and apply imagination in any professional activity.
2006 edition in Spanish, within the Business Narrative collection. It is the 2nd edition and its original title is Cirque du Soleil: The Spark – Igniting the Creative Fire that Lives Within Us All.
For business readers, team management and personal development who want to understand creativity as a driver of work motivation.
