
by José Luis Nueno Iniesta, Ana Cristina Ruiz Esparza, Jesús Viscarri Colomer · Instituto de Estudios del Libre Comercio · tapa blanda · ISBN 9788493079857

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This book provides a practical and essential guide for entrepreneurs and managers of small businesses looking to optimize their performance in a competitive market. Through its pages, the authors analyze the fundamental strategies to improve management, customer service, and retail profitability. It serves as an indispensable reference tool for those wishing to professionalize their commercial activity, combining theoretical concepts with a vision applied to the reality of the sector.
