by Stephan Schiffman · Tapa blanda · ISBN 9781580628563
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«Cold Calling Techniques (That Really Work!)» is Stephan Schiffman's practical sales guide, published by Adams Media in paperback (148 pages, in English).
Manual for salespeople explaining how to prepare and make cold calls effectively: first contact, handling objections, and closing the sale. Includes script examples and strategies to keep the prospect engaged and achieve positive results in telemarketing.
Fifth edition, revised and updated, published in 2003. Scope: telephone sales and telemarketing.
Aimed at salespeople and telemarketing professionals who want to improve their effectiveness in acquiring customers by phone.
Tapa blanda
