Comercialización de eventos

Synopsis of Comercialización de eventos

This book is an essential guide for the management and marketing of events within travel agencies. It analyzes fundamental processes such as sales, communication, and customer service, providing practical tools like self-assessment exercises and explanatory images to facilitate self-directed learning. The work specifically develops the Training Unit UF0076, part of the Professional Certificate for the creation and management of combined travel and events, making it an indispensable resource for students and tourism professionals alike.