by Óscar Rodrigo González López · ANAYA MULTIMEDIA · tapa blanda · ISBN 9788441528093
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This book offers an overview of electronic marketing, addressing the study of technology and the application of the Internet to the business environment. It offers the necessary guidelines for carrying out the process of communication, purchase, attraction and customer loyalty through telematic means. Some of the conceptual and strategic doubts that this type of technology may present for the organization and for the user are cleared up, through a mixed approach that combines theory with practice. It is an integrated solution for anyone interested in electronic commerce and internet marketing, without prior knowledge of the subject.
