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Second life
Comment communiquer avec la presse
by Josyane Feuillard · LPM · tapa blanda · 151 pages
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Pages: 151 pagesAuthor: Josyane FeuillardPublisher: LPMFormat: tapa blandaLanguage: frRelease date: 1/1/1991ISBN: ISBN 9782878450712
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Synopsis of Comment communiquer avec la presse
Este libro ofrece una guía práctica sobre las relaciones con la prensa, centrándose específicamente en el ámbito del "business to business" (B2B). La obra explora las estrategias y herramientas esenciales que los profesionales de la comunicación y los responsables de empresas necesitan para gestionar eficazmente su presencia en los medios. Con un enfoque didáctico, el texto detalla cómo las empresas pueden dirigirse a otras organizaciones a través de los medios de comunicación. La mitad del contenido está dedicada a los instrumentos prácticos y técnicas que utiliza un agente de prensa, convirtiéndolo en una lectura fundamental para quienes buscan mejorar su visibilidad y reputación en el entorno empresarial.
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