by MPC · tapa blanda · ISBN 9788487189692
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«Cómo aumentar las ventas con los clientes actuales» is the practical marketing manual by MPC, published by Díaz de Santos in paperback, in Spanish.
The book addresses growth in revenue based on the existing customer base, without relying solely on acquiring new buyers. It explains commercial methods and approaches to raise business figures, and integrates notions of marketing, economics and finance applied to customer relationship management.
The book was published in 1991 and belongs to the Biblioteca de Manuales Prácticos de Marketing collection.
Reference work for sales, marketing and commercial management professionals seeking to increase revenue with their existing customers.
