Cómo dominar el arte de la persuasión

Synopsis of Cómo dominar el arte de la persuasión

«Cómo dominar el arte de la persuasión» is Kevin Hogan's persuasion manual, published by Editorial Open Project Books in paperback (288 pages).

Kevin Hogan explains the difference between speaking well and convincing others, and sets out techniques for getting people to cooperate willingly, without manipulation. He teaches how to present ideas attractively, read body language and build rapport, with applications at work, in sales and in family life.

For sales professionals and managers, and for anyone who wants to influence others more effectively at work or in personal relationships.