by Miguel de Bas Sotelo · GLOBAL MARKETING STRATEGIES,S.L · tapa blanda · ISBN 9788492570751
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This book, coordinated by Miguel de Bas Sotelo, addresses innovation management as a key business strategy. It explores creativity and idea generation, innovation project management, protection of industrial and intellectual property, innovation marketing, financing of innovative projects, and support programs and entities. It is an essential guide for professionals and students interested in the field of business innovation.
