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Cómo gestionar marcas de moda
by Paloma Díaz Soloaga · CIE-DOSSAT · tapa blanda · 200 pages
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Pages: 200 pagesAuthor: Paloma Díaz SoloagaPublisher: CIE-DOSSATFormat: tapa blandaLanguage: es-ESRelease date: 1/9/2007ISBN: ISBN 9788496437579
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Synopsis of Cómo gestionar marcas de moda
Este libro explora la gestión de marcas de moda, destacando la importancia de la comunicación en la industria. La autora, Paloma Díaz Soloaga, sistematiza las comunicaciones generadas desde una empresa de moda como motor para la gestión empresarial. El libro está lleno de ejemplos prácticos útiles tanto para el entorno profesional como para el ámbito académico, y destaca la importancia de los medios de comunicación. Se enfoca en el entramado de objetivos, estrategias y tácticas comunicativas necesarios para construir marcas memorables y reputadas.
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